March 22, 2012 source: Billeo
Recently, one of our portfolio companies Billeo, Inc. released data on current online shopping trends from its network of over 100,000 online shoppers. The findings suggest that the rewards offered by a loyalty program can have a large impact on online shopping behavior. One statistic I found to be intriguing is that shoppers are almost five times more likely to use a reward offering the ability . . .
→ Read full post: Claremont Creek Ventures portfolio company Billeo’s data reveals what rewards consumers find most appealing